Your brand is a distinctive mark that represents your product or service. Not only visually, but also in aspects of how you want people to perceive it and the value you bring to the world.
Within the process of forming a brand, it is necessary to delimit the guidelines of its identity. A system of rules for the application of visual elements, also known as assets. From the logo to the color palette, including the typographies that integrate it.
For this, be very clear about the following points:
- In your financial planning, consider an investment dedicated to the creation of your brand. When you start operations, you will discover that there are many materials that need to showcase your brand, so it is best to have a budget for this item.
- It always starts with the design of your logo. This is the graphic representation of your brand. Therefore, people will identify you in this way. Do not lose sight of the importance of this point.
- As a consequence of the logo, also plan your color palette. And although there is a whole color theory that you should know at some point, take into account what you want to express and the relation this has with the chromatic ranges.
- And last but not least, typography. Letters also express things and not necessarily by what they say, but by their shapes. It seems obvious, but if you are looking for delicacy, use thin and curved typography. If you want to express strength, use robust and strong letters. Take your time to get to know typefaces and choose the one that best suits your brand.
As a business founder, defining a brand in your own words comes very naturally. However, when a business grows and you start delegating tasks that involve the use of assets, some setbacks can arise if the rules for their application are not well established.
It is also well known that when you start a business, you do not have the budget to hire a designer to work on a complete branding package. Therefore, one chooses to launch the product or service as soon as possible, using tools and templates that can create a set of assets to go to market.
This approach should not be frowned upon. At the end of the day, you go to the market to start selling and then, with the profits, you can make adjustments as you go along. Remember, your first logo does not have to be your last. Once you have the budget, consider hiring a professional designer to generate an update to your brand.
5 tools for your brand needs
Fortunately, today there are several low-cost and even some free tools that can help entrepreneurs to achieve a brand identity with a certain professional level.
- Canva: Design without complications
The most famous one these days. In this tool, you can search for a previously generated image and through editing icons, colors, fonts and sizes, you can obtain a design that works as a logo, among many other visual applications.
- Unsplash: Professional photographs
If you are looking for stock images, Unsplash is your option. This site has a vast photographic archive for all kinds of occasions, which you can use for free in different sizes and resolutions.
- Easel.ly: Infographics for contents
A very good tool for creating infographics. It has a library of templates by categories, which you can customize according to the theme of the content you want to develop. The materials you get on this site, work quite well for certain social networks as well as for business presentations.
- Mailchimp: The leader in E-mail marketing
E-mail marketing is one of the most important tools when building a community around a brand. And MailChimp has been the leading tool in this category for almost 20 years. If you're looking to design and send a newsletter, it's the best choice.
- Fiverr and Upwork: Professionals at your service
Finally, when you get a better budget for your brand, visit both sites. In them, you can find professional designers who work freelance and offer you different talents, depending on what you need for each of your projects.
And of course, let's not forget your website.
Your website is also part of your brand. So since you are starting a business with your own resources, time and energy, you need a website that is easy to manage, that displays correctly on any device and that doesn't cost a fortune to build.
That's what we are here for! In Buq we can not only build your website, but we can help you digitize your business. From one page to an E-commerce or have functionalities for very specific needs depending on the activity you perform.
Buq is a versatile platform that provides you with well-designed and attractive templates, accompanied by a personalized support team that is there to help you grow your business.
Here are some ways Buq can help you build a great website:
- Your own website or app to make yourself known
- Sell products online
- Have your customers schedule appointments with you
- Forming your own on-demand content platform
- Know sales and performance metrics
- And do online marketing for any type of business
Whether you're starting a new venture or looking to take a current business to the next level, the strength of your brand plays a critical role in its potential success. Building a respected brand, however, is something that must be approached from a long-term perspective. So don't despair and build it every day.
