OK, you have your website. Good. Now, how can you make the most of it? The answer is by making your site not just a static information point that people visit once and that's it.
What you have to do is to turn this tool into a continuous point of contact with your customers. How? The easiest way to do it is by constantly posting relevant information so that a periodic consultation of the information is generated.
If your web site is merely informative, try to have a blog and publish frequently. This
will make it easier for your customers to visit your page continuously to consult the information you publish.
If, on the other hand, your business is an E-commerce, then don't forget to update your catalogs constantly. Uploading new products with a certain frequency, as well as launching offers and promotions regularly, are a hook that you can plan by seasons and that will assure you a good percentage of visits.
And last but not least, if you are dedicated to generating content, the recommendation goes along the way to planning a content calendar, so that you can publish content frequently to keep your follower base interested in what you do.
To all this, one might think, "so how many times should I update my web site in order to update its information? And yes, the answer is, "as many times as necessary". But hold your breath, this is much simpler than it sounds. Especially if you use a content management system. We explain it to you below.
What is a content management system and how does it work?
A content management system is better known by its acronym, "CMS", which stands for content management system. And as indicated in this name, it is a system that allows you to create, organize, schedule, publish, edit and delete content on your website.
The CMS is the best friend of entrepreneurs like you, because it allows a person to manage the contents of a site, in a very simple way and practically without very deep technical knowledge. This, in turn, makes it easier to do it in a constant way.
Imagine the time and money your business saves this way. Just consider the value you provide to your customers by keeping them up to date, while not relying on external parties or generating costs to have a website suitable for your company.
What can be done using the CMS? Practically the configuration of your entire site. The most used functions are:
- Creation and publication of pages
- On-site text and code editing
- Comment moderation
- Inventory control and sales systems
- Extend the site's functionalities
- Managing a media library such as images and videos
What are the advantages of using a CMS?
The main advantage of a CMS is the great ease of creation and maintenance of content within a site to keep it updated. And everything is done directly from your computer and even from your cell phone.
Next is its ease of use. You are an entrepreneur and you should be dedicated to your business. Therefore, ideally, you should not waste your time struggling with your website. The great advantage of a CMS is that you can manipulate your page without having deep knowledge of design or programming.
And above all, a CMS makes it possible that through the content you publish, your site is better positioned among the search engine results. To achieve this goal, put into practice the link building technique, make sure that the files you upload to your site are not heavy and use keywords in the descriptive terms you include.
Do you want to boost your website? Lean on the experts.
There are different types of CMS, for different types of needs. Some of them very specific. But if what you are focusing on is getting the best performance from your business, a managed platform will most likely work perfectly for you.
A managed platform is a system that offers you a CMS that you can operate as you wish, but with the advantage that you have a technical support team behind you. This increases your chances of delivering value, since it takes the burden of paying attention to one more thing in your business off your shoulders.
Also, in case something doesn't go as planned, you are not alone. You can count on the support of a team of specialists who can advise you. In such a way that they can tell you what you should do, or, depending on the case, they can do it for you.
Imagine all the potential your business can reach if you implement the right tools on your website. From making it more attractive through design templates, to having a system to make reservations in your store.
Of course, without forgetting online payments, either to sell products in an E-commerce or to offer a subscription service to your site. Complemented at all times with performance metrics so you can make the best decisions based on real data from your business.
In Buq we hope this information is useful to you. Above all, so that you have a clearer idea of what a CMS is, how to take advantage of it in favor of your business and that in a certain case, you know that with the backing of an expert technical support, you can take your website to another level.
