Today, the world of entrepreneurship is more competitive than ever. To stand out in this market, it is important to be productive and efficient at work. And of course, one of the best ways to achieve this is to use digital tools for different tasks.
With this in mind, at Buq we took on the task of explaining the benefits of using different digital tools for productivity in the context of starting a business. Take note! Surely you need some (or all) of them in your day to day.
- Efficient communication
Communication is key in any business. Digital tools, such as email, video conferencing and messaging applications, help entrepreneurs like you communicate more efficiently with your customers, suppliers and partners. Communication tools also enable teamwork, which can increase the efficiency of meetings and decision-making.
Some messaging applications such as WhatsApp, Telegram or Slack are useful for real-time communication. Thus, a group of several people, clients or team members, can exchange messages, share files and keep each other informed about the progress of a project. No less, it is estimated that by January 2023, two billion users will be accessing WhatsApp chat on a monthly basis.
- Task automation
Did you know that more than 40% of productive time is wasted on tasks that could be automated? Digital tools can also help you automate repetitive tasks, allowing you to focus on more important tasks. In many cases, these automations consist of automatic alerts or responses, which reduces the time you spend on administrative tasks.
Tools such as Zapier, IFTTT or Integromat create automations that connect different applications. For example, you can set up an automation that sends a Slack message to an entire work team every time you receive an email with a new customer order.
- Project management
Project management tools, also known as project management tools, allow you to organize all the work of a team more efficiently. By creating task lists, assigning them to different team members and tracking project progress, time and effort can be saved in the workflow.
According to Wellington's State of Project Management Report, less than half of the organizations (43%) complete their projects within their designated time and budget. Therefore, it is concluded that the rest of the companies fail to do so due to lack of organization.
Platforms such as Trello, Asana or Monday are useful collaboration tools that allow entire teams to work on shared projects. All from a real-time monitoring of the progress of assigned tasks.
4. Digital marketing
Digital marketing tools will allow you to promote your products and services online. This category includes tools for email marketing and social networks. Always with the purpose of reaching more potential customers and increase sales.
According to Emarsys data, for 81% of small and medium-sized companies, e-mail is the main source of customer acquisition and retention. Services such as Mailchimp, ActiveCampaign or ConvertKit allow you to schedule e-mails at specific times, such as a welcome message or a confirmation of a purchase.
Others like Hootsuite, Buffer or Later are designed to schedule posts on social networks at specific times. This makes it easier to avoid having to manually post on every social platform all the time. With 59% of the world's population on social media, it is essential that your company develops an effective social media strategy to reach your target audience.
As you can see, digital tools are essential for productivity and efficiency in the world of entrepreneurship. If you are an entrepreneur, make sure you use the right digital tools to help you succeed in your business.
