Having basic digital capabilities such as selling online and accepting credit card purchases can make the difference for many small businesses looking to grow from day one.
The Entrepreneurship Survey 2022 indicated that 9 out of 10 Mexican companies reported a growth in sales during that year due to the adoption of digital tools.
And while it is clear that this is a benefit for any type of business, you are probably wondering: What do I do to sell online? Follow these steps:
1. Create a website
If you do not yet have a website, you may be interested in having one for your company, in order to increase your visibility on the Internet.
Although it is possible to promote your business through social media, the core of a professional and trustworthy digital presence is still having your own professional website. For this, you don't need to invest too much time and money.
2. Launch an online store from your website.
Once you have a website, you can add a online store and start converting visitors into purchases.
Many platforms offer you templates to build your website, ideal to start your own business. However, you have to take into account that when they offer it to you for free, usually your site is to some extent under their control and not yours.
Given this, it is best to make a small investment in a platform that offers you an accessible service where you can make your web decisions in the same way you do with your business.
For example, Buq gives you the opportunity to have your own site with all the security protocols, with which you will avoid the doubts of your customers about whether it is a dubious transaction and with which your business will begin to bear fruit.
Also if you already have a marketplace on Facebook or Instagram, you can send traffic from where your products are promoted and give a better service to your captive buyers, as well as give that confidence to new customers who approach you that way.
3. Implement a professional e-mail
It's the little details that count, especially in an online store. For that, the best thing to do is to create an institutional email of your brand in order to give more confidence to the buyer.
Some hosting services offer this within their plans. Although another way to get your personalized email is to use alternatives such as:
- Buq
- Zoho Mail
- Google Mail
- Outlook Mail
You already have a starting point. With these small steps you can unleash your website and start to see your venture grow.
