In today's digital age, it is critical for businesses to have a strong online presence. A blog is an important tool to achieve this and can be used as part of an effective sales strategy. No less than half of the top 200 Fortune 500 companies have a corporate blog.
A blog is a platform where a company can share relevant content, inform potential customers and enhance brand image. As a starting point, it is important to create original and unique content that is targeted to a specific audience.
For example, if you sell skin care products, a blog could be used to share tips on how to moisturize the skin, how to choose the right products and what ingredients are most effective. This would present, in a practical way, all the benefits of the products to potential customers and therefore serve to increase trust in the brand.
Companies with blogs produce an average of 67% more leads per month than companies without blogs. This resource can be used to generate interested customer data. In many cases, placing calls to action is an effective way to achieve this.
Continuing with the previous example, you could include a button that invites readers to buy the product on the company's website. Even offer exclusive discounts for blog readers, which could encourage them to make a purchase.
On the other hand, something extremely useful for a blog as part of a sales strategy is to take advantage of search engine optimization, also known as SEO. Keep in mind that search engines like Google value fresh and relevant content.
An active blog with regularly updated content can help improve search engine rankings. This increases the visibility of the company's website and attracts more traffic, which in turn can lead to more sales considerations. Companies with updated blogs get 55% more visitors to their website than companies that do not.
Follow these steps to generate more sales with your blog
Here are some steps for using a blog as part of a sales strategy:
- Identify the target audience: It is important to know who your ideal customers are and what topics they are interested in, in order to create relevant and useful content.
- Define objectives: It is important to establish specific objectives for the blog. The most common ones are to increase website traffic, improve brand awareness or capture the contact information of people interested in what you sell.
- Create high quality content: Blog content should be relevant, informative and attractive to the target audience. It is important to make sure that the blog content is original and unique. And of course, that it is well written and organized.
- Include calls to action: It is important to include calls to action in each blog post directed towards some kind of conversion. That is to say that they leave you their data in exchange for something, or in your case, direct them to the direct purchase. Calls to action can lead readers to download a free E-book, sign up for a demo or buy a product.
- Share the blog on social networks: It is important to share each blog post on social networks to attract new readers, as well as to increase your reach and visibility. 80% of Internet users interact with both social networking sites and blogs.
- Measure and adjust: It is important to track the success of the blog through your analytics data and adjust the strategy accordingly. Metrics to monitor include website traffic, time spent on the website, bounce rate and sales conversion rate.
In conclusion, blogs are an effective tool for companies looking to improve their online presence and increase sales. By creating original, relevant and consistent content, as well as including calls to action, a blog can be used as part of an effective sales strategy.
