In the bustling world of entrepreneurship, standing out is essential. And that's exactly what branding, visual identity and a logo can accomplish for you.✨
Branding goes beyond simple graphic design. It is the process of creating a consistent image and voice for your business. Define your values, your tone of communication and how you want your customers to perceive you. 🗣️
Within branding, there is the visual identity. This is integrated by the color palette, typographies, patterns and visual elements that are associated with your brand 🎨 These elements make your brand instantly recognizable. For example, Coca-Cola's shades of red or Apple's minimalist style.
A clear example of the impact that image has on a brand is, for example, that according to the results of the Ranker platform, Coca-Cola's visual identity is recognized by more than 90% of the world's population.
And this is where the logo comes in.🌟 The logo is the most prominent visual element of your corporate identity. Think of McDonald's golden "M" or Adidas' three stripes. It is the visual signature that sticks in your customers' minds and will be associated with you everywhere.🖋️🎯
📊According to Nielsen data, when it comes to brand recognition, logos take the lead as the most identifiable brand element for 75% of consumers.📈 After that, visual style plays a 60% role, brand color takes 45%🎨 and finally, its way of expressing itself has 25% recognition.💬
Therefore, having these elements is not a luxury, but a necessity. In a saturated market, standing out and telling your story instantly is essential. A solid, well-constructed branding allows you to communicate with the audience before they read a single word.💪
Why is it important to have a logo?
When it comes to entrepreneurship, the brand you build is much more than just a name 🚀 It's what sets you apart in a world full of competitors. And at the heart of that identity is the logo.
A good logo is therefore distinctive, memorable and captures the essence of what you represent. Think of the most iconic brands: Apple, Nike or Coca-Cola. Their logos are immediately recognizable and evoke specific emotions. ❤️
A solid logo not only helps you stand out, but also establishes credibility and trust.✨ A business with a professional logo gives the impression of having a good reputation. Plus customers tend to feel more comfortable doing business with a company that takes its image seriously.👔
Ranker's study is very revealing in this regard. Fifty-nine percent of consumers prefer to buy products from brands they recognize, and a well-designed logo can increase brand recognition by up to 80%. Likewise, 60% of customers tend to avoid companies with unattractive logos.
How to design a logo online
When you're in the early stages of your venture, investing in a professional logo may seem like a heavy investment. However, that doesn't mean you should overlook the importance of having an image that represents your brand.💰🖼️
An interim logo can be a smart solution at the start of a venture.💡 It's a temporary, simplified version of your logo that you can use in your marketing materials while you generate the resources for a professional design.⏳
This version can be created by yourself, using online tools or basic design software. There are several online design platforms that offer intuitive and user-friendly tools. Services such as Canva, Looka and LogoMakr offer pre-designed templates and graphic elements that you can customize according to your needs.✏️📐
If this is your case, keep in mind two tips that will make you look like a design pro:
- The choice of typography is crucial.
Try different font styles and sizes to find a combination that reflects the personality of your brand.🎨🔤
- Keep it simple.
That is the key in logo design. Avoid visual overload and opt for a clean and easily recognizable design. 👁️
How much does it cost to design a logo?
How much does a graphic designer charge for a logo?💰 According to Website Planet data, it is estimated that the price can vary between $100 and $1,000 USD, if it is done by a freelancer. And between $1,000 and $2,000 USD if it is done by some kind of agency or studio.📊💼
The large variability is attributed to the fact that payment can be determined from establishing a successful track record working with prominent brands, so they are likely to charge higher fees.📈🏢
However, there are stories like the first Twitter logo, which cost as little as $15 USD in 2006. The famous Nike Swoosh for which $35 USD was paid in 1971, which today would be approximately $217 USD. Or even Google's in 1998, where its co-founder Sergey Brin used a free graphics application to create it.😯
How to find a designer to create my logo
Even when it comes to building a strong brand, a professional logo is an essential element that far outweighs its initial cost. The work of an experienced designer can capture the essence of your business and create a unique visual identity.✍️ If you're ready to take your image to the next level, consider the following:
- Before contacting a designer, have your brand identity defined.💡🎯
What is your unique proposition, what do you represent to your customers? The clearer you are, the more effective the resulting logo will be.
- Have a budget in place from the beginning.💰💸
A professional designer will provide you with transparency in terms of costs and what you can expect for your investment.
- Compare portfolios.🖼️👀
In other words, ask to see previous work by designers that catch your eye. This will give you an idea of their style and ability to capture the essence of a brand.
- Find a designer whose style and approach match your vision.👓🖌️
Don't just be swayed by someone who offers you the lowest price. Remember that you are looking for a professional, not someone who will cheapen your brand.
- Be clear with the designer about your goals, values and type of clients.💬🤝
The more information you provide, the better the designer will understand your needs. And if possible, also share your tastes and visual references, if you have them.
- Before you start the project, make a list of all the elements on which you plan to place your logo.📏💻
Ask if you will get files in different sizes and formats for different uses. This way, the designer can help you understand the formats and technical details in which you will receive the final logo.
- As the chosen designer presents concepts, offer specific and constructive feedback.🔍🔄
Share your thoughts and adjustments needed for the logo to meet your expectations. But by the same token, keep in mind that when you make a decision, it should be final. Changes on final materials usually do not benefit the project.
- Keep intellectual property in mind.💡📝
Make sure you clearly agree that once the design is complete and payment has been made, you will own the rights to the logo.
- Gives a final review.🔎✅
Once the logo is ready, review it thoroughly. Make sure it goes hand in hand with your brand values and objectives.
Your website is part of your brand
Your website is the face of your online business. Therefore, it is also the first impression that many people will have of your brand.💻 Adapting your branding to your website is crucial to generate a solid impression. A well-designed website, coherent with your brand, creates identity, trust and differentiation.
In this way, use design elements to communicate your value proposition, present your brand story and generate engaging visual content.🛠️ By consistently reinforcing your online branding, you can establish a stronger connection with your visitors and turn them into loyal customers.🤝
As you can see, creating a logo for your brand is super important to make your venture stand out. While you can start with a tentative logo, don't hesitate to collaborate with an experienced designer. And of course, integrate all those elements into your website built with Buq.🖌️🎯
At the end of the day, a consistent visual identity communicates your values and personality. And that says a lot about you, without uttering a single word.
